Properties

Our groundbreaking properties includes:

ONLINE:
My Private Brand
seeks to drive the changing Private Brand landscape, focusing on the emerging art and science of Private Brand management. With readers from more than 67 countries and more than 2,500 stories, the site has helped push the industry from the dark ages of private label into the new era of retailer owned BRANDS.

AWARDS:
The Vertex Awards are the only global competition devoted exclusively to the art of Private Brand package design. The awards are judged by a highly esteemed panel of industry experts from around the world, and awarded based on Creativity, Marketability, and Innovation.

INDUSTRY REPORTS:
Walmart’s Dramatic Private Brand Changes Examined in MPB Sightline 2.0:
An Updated and In-Depth Analysis of Walmart’s Private Brand Strategy

MPB Hidden History of Private Brand: look at the history of Private Brand without the overshadowing effects of grocery For Private Brand junkies; this 50+ page deck is a walk down memory lane. A look at the scope of Private Brand beyond grocery and how far its come, this is the perfect timeline, from 1832 to today.

BOOKS:
Fifty2: The My Private Brand Project