Fifty2: The MPB Project

In Fifty2: The My Private Brand Project, author and private brand consultant, Christopher Durham uncovers the Fifty2 best examples of U.S. private brands found on retail shelves today. The book is the culmination of his yearlong blog project to discover the Fifty2 best retailer-owned BRANDS in the United States. A quest that led him to purchase, taste, touch and experience more than 1,000 brands from over 200 retailers from across the country. In some cases, the Fifty2 are the stars of a well-executed private brand portfolio. In others, they are shining lights in a portfolio of mediocrity....

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The Vertex Awards

are the only global competition devoted exclusively to the art of Private Brand package design. The awards are judged by a highly esteemed panel of industry experts from around the world, and awarded based on Creativity, Marketability, and Innovation.

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National Brands

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Private Brands

Blue Hawk: Lowe’s Butcher’s Brand Beef: Food Lion Food Lion: Food Lion Home 360: Delhaize US Nature’s Place: Delhaize US On the Go Bistro: Delhaize US Style Selections: Lowe’s Project Source: Lowe’s Utilitech: Lowe’s Home Sense – Kroger Craftsman: Sears

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Retailers

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