Folio28 is the strategic retail and Private Brand consultancy. We dig deep, ask tough questions and push boundaries. Frankly, we make you a little uncomfortable. Great things happen when we CHALLENGE your comfort zone. This allows us to create not only great BRANDS but also great business STRATEGIES.
Our simple, straightforward approach is a breath of fresh air for retailers who are just trying to sell stuff.
We aren’t interested in “agency or consultant” rigmaroles that are designed to generate billable hours. We are experts opinionated and bold; our goal is to push you and your brands to greatness. Because we’ve been both generalists and specialists, we cut to the heart of the issue and eliminate convoluted processes, knowing when and how to take the most efficient route to get to the answer you need.
You may feel tempted to deploy quick-fix copycat private labels that provide a short-term boost to your penetration and margin. However these provide no long-term growth in customer loyalty or brand value. We know that today’s investment in a strategic retailer-owned Private Brand portfolio can lead to tomorrow’s revenue growth. We will develop a strategic platform that acts as the foundation for brand expansion and growth, new product development, innovation, marketing and organizational structure that ultimately leads to a robust portfolio of Brand Assets.read more
6508 N 150th St
Omaha, Nebraska 68116